SEM Specialist (work from home)

SEM expert will need to be able to do the following:

• Look through our current active Google campaigns, analyze data in analytics, and make informed changes to increase conversions and lower the cost per conversion.

• Convert campaigns that aren’t working, from shopping to search campaigns. Using the list of keywords that we have built up over the years. They can do some light keywords research if they believe that the keywords that they’re adding will aid them in achieving their goal.

• Create campaigns that specifically cater to bulk buyers in the various niches that we sell to. For example: arts and crafts, industrial, livestock industry, tailors, dental, food industry waxes, and more.

• Once again, the main focus should be raising the amount of conversions and lowering the cost per conversion by any means.