Analyst, CRM Optimization (HTML, CSS)

November 25, 2021

Business Unit: Transat Tours Canada Inc.

Department: E-Commerce and Contact Centre

Status: Permanent, full time

Work place: Montreal and/or Telework

Immediate supervisor: Manager, Digital Interactions

Purpose

Under the supervision of the Manager, Digital Interactions, the incumbent will have the mandate to help improve the efficiency and relevance of the Transat and Air Transat’s relational program. More specifically, the Technical Specialist, Relational Program (CRM) will use their strong technical knowledge and experience in workflow optimization and automation to create, modify and optimize the templates, workflows and data paths of the relational program to increase engagement, customer experience, brand loyalty and business performance. They will also be responsible for proposing improvements based on best practices and the objectives of the Digital Interactions team as well as, more globally, the E-Commerce and Contact Center team.

Please note that you can work from home in this position.

Responsibilities

  • Create, modify, automate and optimize workflows in the email platform (Adobe Campaign) based on the customer lifecycle;
  • Create, optimize, and code flexible templates (HTML, CSS) based on the needs of the Relational Program team to increase customer engagement and conversion;
  • Analyze, optimize, and manage the CRM data journey in Adobe Campaign;
  • Identify technical needs in Adobe Campaign, prioritize and communicate them to our back end partner;
  • Plan, manage and implement the CRM team's technical projects: Create technical briefs for internal departments and external partners (deliverables, project plan, resources, costs, reports, etc.);
  • Prioritize backlog projects in collaboration with various internal stakeholders based on business objectives and track these projects through to delivery;
  • Work closely with the Business Intelligence, IT & Development and Dataminers teams, and with our back-end partner;
  • Organize and ensure the success of all phases of multi-channel campaigns (plan, test, segment, deploy, analyze and optimize) and provide recommendations for process and tool improvements;
  • Support the team in the rollout of CRM campaigns (integration, targeting and emailing).

Requirements

  • Bachelor’s degree in information technology, marketing, e-commerce or other relevant fields;
  • 1-5 years of experience in the CRM field;
  • Bilingualism (French and English), oral and written, essential;
  • Experience working with CRM software (required), Adobe Campaigns (an asset);
  • Strong analytical skills and advanced ability to extract actionable insights from a data set;
  • Mastery of Google Analytics and Power BI (an asset);
  • Mastery of HTML, CSS (mandatory), SQL and Javascript (an asset);
  • Excellent work methodology, analytical skills and thoroughness;
  • Strong teamwork skills, committed, proactive, optimistic, autonomous, creative and solution-oriented, Agile approach enthusiast (an asset).

Please submit your resume via this website.

Transat values diversity in the workplace and is committed to employment equity by encouraging applications from the following designated groups: women, aboriginal peoples, persons with disabilities and members of visible minorities.

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