Communication Manager

October 16, 2020

THE CHALLENGE

Reporting to the Marketing Director, the Communication Manager will have the following main responsibilities:

  • Manage the communication and distribution strategy for marketing products and programs while respecting the pre-established global strategic marketing plan;
  • Participate in the definition of the brand strategy through the implementation of social media communication tactics and ensure respect for its image both internally and externally;
  • Develop all the communication tools on products and promotions and prepare press releases in relation to the media, in collaboration with the Product Managers and the Marketing Coordinator;
  • Create content to feed social media (collect, refine, contextualize and disseminate information);
  • Maintain business relationships with external agencies;
  • Communicate the mandates for the creation of video ads, promotional material and public relations, and ensure compliance with the desired image and strategy;
  • Monitor and evaluate marketing activities, and make recommendations on actions to be taken in order to promote and maximize their visibility;
  • Manage the work schedule of the agencies and monitor the costs of the projects completion;
  • Manage and monitor the advertising budget;
  • Manage and optimize digital advertising, in collaboration with the webmaster;
  • Actively participate in the development of the marketing and communication plan with the marketing team;
  • Make recommendations on the design and ergonomics of the corporate image and corporate website and suggest improvements to the interface;
  • Develop good business relationships in order to positively influence the performance of the brand;
  • Train and transfer knowledge to team members, provide coaching and ensure compliance with current procedures, quality of work and deadlines.

REQUIREMENTS

  • Bachelor of Business Administration, Consumer Science (communication/marketing specialization), or any other related training;
  • A minimum of 5 to 7 years of relevant experience;
  • Excellent spoken and written English and French;
  • Leadership and strategic vision;
  • Ability to manage multiple tasks simultaneously;
  • On the lookout for trends in digital communication tools;
  • Good management of priorities, timelines and budgetary resources;
  • Ability to work in multidisciplinary teams;
  • Creativity;
  • Good knowledge of graphic design and web development tools is an asset.

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